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Seo white label service providers also support the web designer with maintenance of its ongoing consultancy relationships with its own clients by handling service issues under the web designers branding identity. Invoicing can be handled in one of two ways: bill the vendor directly and build a margin for the web designer into the total cost or bill the web designer itself for outsourced SEO white label services. The web designers client ultimately realizes the savings generated by SEO white label services. Nascent Internet businesses have little cash for expensive SEO services. SEO white label companies ultimately reduce the cost of online advertising and SEO services to the Internet business, as the business ends up paying the web designer less for its SEO support than if it dealt with the SEO white label company directly.