Hallmark cards and other cool stuff
A great deal of Blue Mountain Cards business comes from its line of electronic greeting cards designed for delivery over the Internet via email. Boulder, Colorado husband and wife team Stephen Schutz and Susan Polis Schutz started Blue Mountain Arts (now including Blue Mountain Cards) as a way to spend time together and share their hobbies of painting and writing, respectively. Stephen and Susan combined their watercolor and poetry design into posters that appealed to the early 1970s hippie culture and convinced a local bookstore to carry the posters, which quickly sold out. Other stores quickly followed suit. The Schutzes then directed their attention to the development of Blue Mountain Cards greeting cards and introduced the blank all occasion greeting card for personal handwritten messages.